King Britt (Digable Planets) and Questlove (The Roots) somehow made it to their mid-30s without getting their drivers’ licenses.

The film started as a loose idea that King Britt pitched to a small events agency called Inform, who had absolutely no experience in filmmaking, but blind faith in (and a little history with) director Andrew Gura’s vision.

And Andrew definitely had a vision: take the seed of King’s idea and expand it with improvised, in the moment performances and a cast of Philly’s most beloved music talents. How could this not be great?

Descending on Philly with his closest collaborators, Producer Brett Henenberg (Philly native and deep Roots fan, who took a week off of film school at USC to produce) and DP Masanobu Takayanagi. Andrew conducted interviews (many of which never made the final edit due to image releases) and captured the magic of the Philly music community, from disco cello legend Larry Gold to Jazzy Jeff to Ahmir’s sister Donn.

The resulting film became a watershed moment in branded content and automotive marketing. Well-played, Patrick.

OntheDL helped to launch Toyota’s Scion automotive brand and to establish the brand’s connection with youth culture and musicians.

The launch was highlighted as "the most successful automotive brand launch in the history of the auto industry of North America," with several books and researchers publishing analysis on the launch for its novel approach.

And the film screened in over a dozen festivals, winning a silver plaque for documentary at the Chicago International Film Festival and screened on MTV.